BRANDING
When your product is AMAZING but your branding is HORRIBLE
- Services
Creative Services
Technical Service
Creative Services
Technical Service
Having a strong brand makes you recognisable easily amongst your consumers. People will go- Oh! I know this brand. They do ‘this’. When they will see your brand
When people know and back your brand, they trust you, then you have a competitive edge over other competitors in your market. That’s how major brands build trust and gain lots and lots of sales.
When people know your brand, they have already been involved in your story. They trust you and recognise you. You can easily introduce and test new products before investing in them.
Customers are attracted to brands that share the same values as them. When you build a brand on these values, you also build a strong relationship with them. And your brand then enjoys great customer loyalty. Brand loyalty often lasts a lifetime. Also it is transferred from older generations to newer generations too.
When you have a strong well known brand, it increases the credibility with customers, the industry you work in and the marketplace as a whole. We want to buy from companies that we know and trust.
When Your sales and average ticket price will increase as you will have repeated customers again and again. People buy form their loved brands often and repeatedly. That’s why it will also increase your margin per sale and overall profits.
To branding Your Business Digitally
We will work with you to understand how your product is solving a problem or helping people in whatever they do. And then we will apply our designing minds to create a very unique customer driven brand strategy which will include creating total brand design and a brand story that people will connect with. All will be done with your collaboration. Your vision and mission will be the fuel for your brand’s strategy and design.
You have the product. We know the process. So together we will unleash its potential to the world through unique brand strategy and design. Let us build a brand that creates meaningful impact. Let us reveal your product to the world with a perfect brand strategy and beautiful design. What are you waiting for? The world needs to see the potential you have.
We as an agency work with clients to understand what they have to offer to the world and create an impeccable brand design and strategy to drive change and create that mesmerizing impact a brand needs to have. You know what? You pay 20-30$ for a shoe pair of 4-5$ just because the brand is Nike. That’s how people see brands. That’s how they want to feel good about themselves when they connect with a brand. Now you know why branding is important.
Imagine someone has opened a business near your house. It has got a very attractive logo and a brand name. But can you tell what sort of business they are in? Or what is their product/company all about? A great tagline comes in the picture here.
A tag line will reduce your guesswork and tell exactly what the business is all about or what it says. It makes the business’s message crystal clear. What is the business about? How do they want people to know their product? What emotions do they want to evoke in consumers when they hear the product’s name? All these questions have one common answer: a great tagline.
Of course your brand/business name tells your story, it lets people know what you do. But more effectively than not, a tagline does it all in a single shot. For example, Apple launched its product with the tagline “Think Differently”. Or Nike has a tagline “Just Do It”. Tata Motors have their tagline as “Connecting aspirations”. Nokia used to have “Connecting People”.
Similarly small or big, your business too needs a compelling tagline to create that impact.
Oftentimes the two terms: brand and brand strategy are used interchangeably. But these two are totally different aspects of your business. Brand strategy is the ‘long term picture’ of plans and tactics deployed by a business/brand owner to create a strong everlasting brand impact and get competitive branding advantages.
It’s the plan to influence how people perceive your brand as a whole. Brand strategy tells where your business/brand is headed. It helps you figure out what to do and what not to do. It is planning and executing branding and marketing exercises for creating impact and keeping it consistent.
We work in a specific format. But it is often changed according to client’s needs.
Stage 1 : Exploration
Stage 2 : Research
Stage 3 : Strategy Formulation
Stage 4 : Brand Evolution Exercise
Stage 5 : Brand Campaign Design
Stage 6 : Brand Campaign Planning
Stage 7 : Campaign Launch and Monitoring
Stage 8 : Campaign Review and Analysis
We prefer client based approach for each project.
We do provide end to end branding solutions for our clients. Which includes logo, hoarding, website design, PPT’s, videos, social media, blog posts, office graphics, brand collaterals and all that is required. You name it, we will design it.
We believe every idea is unique and every business is also unique in it’s own way. For us business size doesn’t matter. We love working for enterprises with a hunger to grow.
We don’t do the following-
Wish To launch your brand
You have the product and we know the process. Together we will unleash its potential to the world through unique brand strategy and design. Let us build a brand that creates meaningful impact. Let us reveal your product to the world with a perfect brand strategy and beautiful design. What are you waiting for? The world needs to see the potential you have.